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Erick Betancourt
erick(AT)ebetancourt.com
Please replace (AT) symbol above with @ for complete email address.

SUMMARY
  • Eighteen years of experience in website design and development.
  • Sixteen years of experience developing and directing creative online marketing promotions.
  • Years of experience managing and directing web development teams of producers, programmers, technical support teams and design teams.
  • Strategy and direction of new business pitches, presentations, estimates, and proposals.
  • Researched and established relationships with development production teams and resources in Vietnam & Canada.
  • Created an international development process between US and Canada for a world class Ad agency.

EXPERIENCE

    Freelance - Interactive Director and Executive Producer 2006 - 2014

    Novio
    • Defined SOW and managed resources during development of an interactive web demo created for Informatica
    • Sourced and managed production team throughout build of an HTML5 based demo
    • View demo here: Informatica Data Integration Solutions
    Wells Fargo
    • Defined and implemented web development process for HR intranet
    • Managed large content migration project from one CMS platform to another spanning dozens of intranet sites
    • Development of various scope documents, project plans, information architectures, functional specifications, resource forecasts, presentations and additional development planning documents
    Evolution Bureau
    • adidas Major League Soccer - www.adidas.com/mls
    • adidas Football - www.adidas.com/americanfootball/
    Wolfe/Doyle
    • Trips 123 - www.trips123.com
    • Quick Sort - www.quicksortmail.com
    • Wolfe/Doyle - www.wolfedoyle.com

    Eleven Inc., San Francisco, CA 2007 - 2009

    Executive Producer

    Responsible for overall digital development and production planning for various campaigns. Duties included new business and agency process documentation, interactive team management of producers, developers, Flash animators and quality assurance.

    Clients:

    • Apple
    • Autodesk
    • Business Objects
    • Callaway Golf
    • Common Sense Media
    • Northstar at Tahoe
    • Oakland A's
    • OLPC
    • Virgin America
    • Visa


    Publicis, San Francisco, CA 2005 - 2006

    Supervisor of Project Management

    Responsible for project management, quality assurance and development teams. Responsible for oversight of over 60 active projects , creation of development process, client relationship management, new business development, resource management, traditional project management such as project definition, creation of information architectures, functional specifications, and test plan implementation.


    ChevronTexaco, San Ramon, CA 2002 - 2005

    Executive Producer

    Responsible for interactive planning and development of multiple intranet and internet sites for several operating companies within ChevronTexaco. Duties included new business development, traditional project management such as project definition, creation of information architectures, functional specifications, schedules, estimates, and the management of technical and design development teams throughout the projects cycle.

    Sample Work:
    • Map of Operations www.chevrontexaco.com/operations/
    • Wax Products Site www.chevrontexaco.com/operations/wax
    • Over 30 Intranet sites/applications developed and maintained


    McQuerter Group , Burlingame, CA 2002

    Director & Executive Producer

    Responsible for developing an integrated marketing services business unit for a traditional PR agency. Directly responsible for coming up with a development process, billing rates and structure, management of all interactive development for this agency. This included company wide intranet and extranet, site redesign, new business presentation site, and other interactive programs.

    Project / Consulting Clients:

    • Snapple
    • IPass
    • McQuerter


    Doremus, San Francisco, CA 2001-2002

    Director of Interactive

    Responsible for interactive development duties including creation and management of development process within traditional B2B Advertising agency. Responsible for traditional executive producer duties such as project plans, resource management, as well as various other production tasks.

    Project and consulting clients, including new business spec work:

    • Hitachi Data Systems
    • Commerce One
    • Tektronix
    • iPass
    • SGI
    • Fujitsu
    • Toshiba
    • Check Point


    Tribal DDB, San Francisco, CA 2000-2001

    Director of Production

    Directed strategy development, implementation and execution of online marketing programs for a digital advertising agency. Integrated with traditional advertisers to develop a digital extension of traditional advertising campaigns. Directly responsible for traditional producer, resource manager, and QA duties, including resource management of creative department. Manage website production resources, maintaining balanced team workloads to ensure top-quality and timely project deliverables.

    Project / Consulting Clients:

    • Glad
    • Liquid Bleach
    • STP
    • Brita
    • Marketocracy
    • Active Sky

    Sample Work:

    • STP  www.stpgastips.com
    • Armor All  www.armorall.com
    • Tilex  www.tilex.com
    • Fresh Step  www.freshstep.com
    • BASOC  www.basoc2012.com


    SF Interactive, San Francisco, CA 1998-2000

    Executive Producer

    Directed teams of producers, creative teams, and account managers to achieve client objectives for this online marketing services agency. Managed company-wide website production resources, maintaining balanced team workloads to ensure top-quality and timely project deliverables.

    • Build web development process and systems
    • Developed proposals for new web development projects, including scooping, pricing, and scheduling
    • Encourage innovation and new approaches
    • Managed multiple producers on website development and online advertising projects
    • Managed resource allocation, budgets and schedules to provide timely client deliverables
    • Responsible for understanding of technical and creative development for marketing strategies
    • Responsible for maintaining client expectations and relationship during development cycle
    • Identify and create development standards to ensure quality of work and efficiency
    • Develop relationships with third party service providers
    • Collaborate with senior team on new business pitches
    • Worked with teams to resolve development problems related to deadlines and budgets
    • Negotiated with departments to resolve resource allocation

    Projects/ Project / Consulting Clients:

    • Jamba Juice  www.jambajuice.com
    • IMA  www.imaedge.com
    • RockShox  www.rockshox.com
    • NASCAR  www.smsonline.com
    • Blue Marlin  www.bluemarlincorp.com
    • Vail Resorts  www.blueskybasin.com
    • Therasense  www.therasense.com
    • Got Milk?  www.gotmilk.com
    • EPolicy.com  www.epolicy.com
    • Crissy Field (GGNPA)  www.crissyfield.org
    • Made To Order  www.madetoorder.com
    • eCircles.com  www.ecircles.com
    • Discover Brokerage  www.dicoverbrokerage.com
    • Nat'l Film Preservation  www.filmpreservation.org
    • Della.com
    • Netcentives
    • HP (SCA) / HP Color Leadership campaign
    • Swatch
    • VeriSign
    • Shamen Botanicals


    Expert Software, Coral Gables, FL 1996-1998

    Online Services Manager

    Directly responsible for webmaster duties, including coordination of technical matters with ISP, maintenance of a Windows NT and a UNIX web server, rendering of content produced by other departments into HTML, and implementation of new web-related technologies. Participated in the redesign and re-launch of Expert Software's web presence, which consisted of an interactive website and a push channel (based on BackWeb). Other notable activities included:

    • Implementation of a corporate presence on America Online, now out of service
    • Implementation of an interactive web-based McDonaldland environment for children
    • Implementation of web-based resources, such as catalogues, technical support databases, online games, etc.

    Supervisor, Technical Support - Product Specialist

    • Supervised 16 Help Desk staff members
    • Implemented new technical and sales phone strategies
    • Implemented and maintained technical database of FAQ's for over 200 titles in a FileMaker Pro database
    • Working and technical knowledge of over 200 consumer software titles consisting of multiple versions
    • Internal QA database team leader / demo presentations of over 100 new release

    Sample Work:

    • McDonaldland Online  www.expertsoftware.com/McDonaldland.htm (no longer live)
    • Expert Software  www.expertsoftware.com (no longer live)

    SKILLS

    Internet:
    Proficient in various environments, technologies, applications, information architecture development, CMS, SEM, SEO, browsers, HTML scripting, CSS, JavaScript, ASP, CGI, SQL, JAVA, XML, image formats and tools

    Software:
    Homesite, PhotoShop, Visio, OmniGraffle, Microsoft Project, MS Office, SharePoint, OpenText, Omniture - SiteCatalyst, WebTrends, LinkBot, Flash, FTP clients, File Maker Pro, Windows environments, Mac OS, UNIX

    OTHER

    Bilingual (English and Spanish)
    Excellent technical documentation skills
    Excellent communication skills
    High-level creative ability